New York’s Naturae, a GMP-certified 100% company working in cannabis and hemp extraction since 2017 recently made changes and introduce company rebrand. Taking on the name of their top-selling house brand, Jaunty, the new moniker is indicative of the company’s consumer-oriented approach to production.
“Jaunty has been part of New York’s licensed cannabis market since day one. As an independent home-grown brand, Jaunty has become the core part of our business that adult consumers recognize and can rely on for premium, quality products that are approachable, affordable and fun,” said CEO and Co-Founder Nicolas Guarino, who is also an industry advocate as a co-founder of the Empire Cannabis Manufacturers’ Alliance. “Rebranding the entire company as Jaunty is a natural fit.”
Jaunty crafts THC products that appeal to the broad spectrum of adult-use consumers, from connoisseurs seeking ultra-premium 100% solventless live rosin to the canna-curious exploring economically priced, approachable options that taste great with predictable effects. The company is both the largest producer of CO2-extracted cannabis oils in the state and is the maker of cutting-edge solventless products that close the gap between flower and oil, resembling the flavors and effects coveted by cannabis flower purists.
Read more here: https://www.mary-magazine.com/business/ny-cannabis-producer-naturae-announces-rebranding/
