Jaunty’s CEO Nicolas Guarino knows survival, having led his family through Venezuela’s crisis before facing a 99% CBD market crash in the USA.
Ever feel like the CBD market is on autopilot, stuck in a cycle of repetitive products and shrinking profit margins? For cannabis investors, this stuck-on-repeat dynamic has meant intense price pressure and dwindling returns.
Jaunty‘s CEO Nicolas Guarino knows a thing or two about survival. Before navigating the brutal CBD crash that slashed prices by 99%, he and his family weathered the economic and political upheaval of Chávez-era Venezuela. Now, in an industry dominated by dull uniformity, Guarino has led Jaunty to profitability by leaning into solventless products and creating an accessible, unpretentious brand.